Hope Channel Facebook Promo

Art Direction, Design, Animation, Concept Development July 2012

A commercial created for the faith-based TV network, Hope Channel, to promote their Facebook page.

Hope Channel desired to promote growth on their Facebook page with an on-air ad. For the commercial I tied together video of people speaking the Hope Channel generated tagline “I like Hope Channel so I liked them on Facebook” with images of devices people would likely have nearby in order to encourage users with the ease of duplicating the composite ideal on screen: friendly people, Hope Channel television content, and Hope Channel’s Facebook page on a portable device.