Hoatson Law Firm

Visual Design, Identity Design, UX, Web Development, Art Direction August 2013 Visit Site

A clean and minimal identity and website design for a Central Florida family and estate planning law firm

Hoatson Law Firm is a recently established law firm that over the past few years has been staking out a reputation for professionalism, friendliness, and a fresh approach in the area of family law and estate planning.

Seeking to visually embody this in a brand, I was tasked with designing a logo, an identity package, and a web site for the firm. I sought in this project to strike a visual balance that conveyed both the ingenuity of a contemporary start up and the knowledge/professionalism of an establishment vet.