Cascade Complete Magazine Ad

Concept, Art Direction, Design, Digital Imaging, Copywriting October 2011

No one dish gel should have all that powah! A magazine ad concept selling the epiphany afforded by Cascade's all-in-one dishwasher gel

Cascade Complete All-in-One Gel removes the need for pre-washing or adding rinse aide from your dishwashing loading routine. Its an “epiphany” that I sought to sell visually.

The original copy reads: “Cascade Complete All-in-1 Gel commands every step of the wash process. That means sparklingly clean dishes without having to prewash or spend extra on rinse aid. Hail the power of one.”