ADL Magazine Ad Concept

Concept, Art Direction, Design, Digital Imaging, Copywriting November 2011

A magazine ad concept promoting the prestigious social non-profit the Anti-Defamation League and its message of education

The Anti-Defamation League was established in 1913 "to stop the defamation of the Jewish people and to secure justice and fair treatment to all." In this project I wanted to create a concept that succinctly described an aspect of what ADL was created to do and inspire others to support the cause.

Per ADL’s website ADL “works to further the mission of combating hate through education. Its programs provide anti-bias education and training with curriculums and materials available for Pre-K through university students, community groups, corporations, civic associations, religious organizations and law enforcement agencies”

My solution was to create a poster that exposes the folly of inflammatory words that come from an uninformed mind and thus promote ADL’s vision to educate.